Hi, I’m Aymen — ready to boost your digital performance.📲 WhatsApp: +216 23 446 001
Hi there!
I’m Aymen TURKI Digital Growth Partnerfor Ambitious Brands
21+
Years of empowering companies across
Saudi Arabia, UAE, Qatar, Oman, Kuwait, Tunisia, Algeria, Ivory Coast, Mauritania, France, Switzerland, Canada, UK & the US to accelerate visibility, elevate credibility and scale customer acquisition.
"Digital success is not built on clicks or impressions — it is built on vision, trust, and measurable performance."
I help forward-thinking organizations transform their digital presence into a powerful business engine — where every action contributes to growth, influence and long-term value.
I combine with love :
A consulting mindset
Data-driven strategies
A deep understanding of global markets…
…to turn online potential into real revenue impact.
My team at Web First Rank and I deliver the best digital solutions, perfectly tailored to your business and your expectations.
Old SEO vs New SEO: Understanding the Evolution of Modern SEO and How to Apply It in 2026
For years, SEO was mostly mechanical: repeat keywords, collect backlinks, add an optimized title, and watch rankings climb. That era is over.
Between 2018 and 2026, Google completely reshaped the SEO landscape through massive advancements in natural language processing (BERT, MUM), AI-driven search (SGE), and a stronger focus on user experience (Core Web Vitals, behavioral signals).
Today, modern SEO has nothing to do with the SEO we practiced a decade ago. It’s no longer a game of algorithms — it’s a game of intent, quality, depth, and user experience.
As an SEO strategist with 21 years of experience, I’ll break down the real differences between Old SEO and New SEO, with practical examples applied to two sectors I work with daily: Travel and Agritech.
1. From Keyword Density to Contextual Understanding (NLP & Intent)
Old SEO
2–3% keyword density required
Exact-match keywords repeated
Frequency → Ranking
New SEO
Semantic integration
Synonyms, related entities, contextual phrases
User intent prioritized over keywords
Google understands meaning, not repetition
Why It Changed
With BERT, MUM, RankBrain and AI, Google now reads content almost like a human. It understands context, nuance, and searcher expectations.
Practical Example – Travel
Old SEO → Repeat “cheap Tunisia holidays” 10 times. New SEO → Build a semantic topic cluster:
best time to visit Tunisia
different travel styles (family, couple, all-inclusive)
price expectations
weather insights
practical tips
Results (real case – Sunshine Vacances France): +180% organic traffic in 9 months.
Practical Example – Agritech
Old SEO → Force “organic olive oil” repeatedly. New SEO → Add semantic signals:
polyphenols
extraction process
organic certification
olive leaf benefits
terroir & origin story
Results: Multiple featured snippets + higher-intent traffic.
2. From Thin Content to Deep Expert Content
Old SEO
300–500 words
Surface-level information
“Just enough” to index
New SEO
1200–2000+ word in-depth articles
Clear structure (H1–H2–H3), semantic richness
Expertise, data, examples, comparisons
Topical authority across entire categories
Why It Changed
Users demand complete answers. Google rewards depth and expertise.
Example – Travel
Page: Things to do in Djerba
Old SEO → 5 bullet points New SEO →
activities + prices
time estimates
pros/cons
hidden gems
best times to go
itinerary ideas
Impact: Time on page doubled + CTR +32%.
Example – Agritech
Article: Benefits of olive leaf tea
scientific references
dosage & preparation
antioxidant comparison
contraindications
immune system benefits
Impact: Position 0 + strong transactional traffic.
3. From Backlink Quantity to Link Quality & Digital PR
Old SEO
Buy backlinks
Directory links
PBN networks
New SEO
Authoritative, niche-relevant backlinks
Editorial mentions
Brand PR collaborations
Fewer links → more impact
Why It Changed
Google’s SpamBrain & Link Spam Updates target manipulative link practices.
Example – Travel
A single backlink from a French travel magazine → more SEO value than 100 low-quality links.
Example – Agritech
A contextual mention in a nutrition/health portal → immediate lift for queries around antioxidants, polyphenols & health benefits.
4. From Ignoring UX to Making UX a Ranking Factor
Old SEO
Slow websites
Pop-ups everywhere
Heavy scripts
No mobile optimization
New SEO
Core Web Vitals
Fast loading (LCP, FID, CLS)
Mobile-first user journeys
Clean layouts
Accessible design
Conversion optimization
Why It Changed
User behavior metrics directly impact rankings:
pogo-sticking
scroll depth
dwell time
mobile interaction signals
Example – Travel (Mobile-First Travel Bookings)
Site speed: 34 → 82 (mobile) Compression WebP + JS reduction → +22% mobile bookings
SEO became a business acquisition engine — not a ranking contest.
Example – Travel
SEO landing pages optimized for:
human search intent
real customer objections
emotional triggers
→ +38% qualified leads → +26% direct sales
Example – Agritech
Content built around:
storytelling
product science
usage guides
→ Basket value +20% → Conversion rate ×2
6. From Desktop-First to Mobile-First to AI-First SEO
Old SEO
Desktop designed first
Mobile as a “secondary version”
New SEO
80%+ of searches = mobile
Mobile-first indexing
AI-first content architecture for SGE
Conversational search optimization
Structured Q&A content
Example – Travel
SGE favors content that:
adapts to traveler profiles (family, couple, budget)
gives contextual answers
mixes text + practical data
Example – Agritech
Queries like: “Is olive leaf tea good for immunity?”
Content must deliver:
direct answers
scientific reasoning
recommended dosage → Perfect for AI-first ranking.
7. From Algorithm Manipulation to Human-Centered SEO
Old SEO
Tricks
Keyword stuffing
Exact-match anchors
Over-optimization
New SEO
E-E-A-T: Experience, Expertise, Authority, Trust
High-value content
Storytelling
Clear UX
Helpful answers
User satisfaction signals
Why It Changed
Google explicitly announced: “Manipulative SEO does not work anymore.”
Practical Example – Travel
Guides enriched with:
local insights
pricing
real traveler experiences → higher engagement and conversions.
Practical Example – Agritech
Founder authority (Sawssen MRAD) showcased:
background
agritech research
R&D process → massive credibility boost for SEO.
Conclusion: New SEO Rewards Value, Not Tricks
The era of mechanical SEO is over.
Modern SEO is built on: ✔ intention understanding ✔ semantic depth ✔ expert-level content ✔ UX excellence ✔ strategic backlinks ✔ mobile-first & AI-first ✔ conversion-driven optimization ✔ strong brand presence
SEO is no longer a checklist — it is a business growth system.
Brands that embrace New SEO build long-term visibility, better user satisfaction, and the strongest competitive advantage.
“In more than two decades of SEO, I’ve seen one truth stay constant: Google rewards those who focus on humans first. That’s the real future of Search.” — Aymen TURKI
Explore the New SEO tactics and the rise of AI search methods. Ready to improve your SEO? Message me on WhatsApp: +216 23 446 001
How AI-Driven Digital Strategy Can Revolutionize E-Commerce Success in Saudi Arabia
By Aymen TURKI – Digital Strategist & CEO, Web First Rank
Saudi Arabia is entering a golden age of digital commerce. With one of the youngest, most connected populations in the world and a booming Vision 2030 environment, the potential for e-commerce growth is massive — but only for brands that understand how to leverage AI, automation, CRO, and modern digital strategy.
If you’re running an online store in Riyadh, Jeddah, Dammam or any major Saudi city, you’re playing in one of the most competitive digital markets in the Middle East. Success is no longer about “running ads and hoping for sales.” It’s about building AI-augmented systems, creating conversion-driven experiences, and executing data-powered strategies that scale.
This article is your roadmap.
1. Why AI Marketing Is a Game-Changer for Saudi E-Commerce
Let’s be honest: Saudi consumers are ahead of the curve. They expect speed, personalization, trust, and convenience — and they reward brands that deliver.
With AI, your store can:
✔ Predict what each visitor is likely to buy
AI analyzes behavioral signals, past purchases, time of day, device, and even region (Riyadh vs. Jeddah behaviors differ) to offer smart recommendations.
✔ Generate dynamic ads that adapt to each audience segment
AI tools create dozens of ad variations, test them in real time, and automatically scale what works.
✔ Automate customer interactions with AI chatbots (WhatsApp + website)
Saudi shoppers love quick replies. AI bots give answers instantly, recommend products, and save abandoned carts.
✔ Improve your ROI through automated bid optimization
AI adjusts your Meta, TikTok, and Google Ads bidding based on predicted conversion probability.
✔ Detect drops, friction, and conversion leaks
AI-powered heatmaps and analytics show exactly where users hesitate, scroll, click, or drop off.
Saudi buyers buy fast — but only when the experience is fast, smart, and trustworthy.
2. What Saudi E-Commerce Businesses Must Implement NOW
If you want to compete in Riyadh or Jeddah, you must build a digital setup that matches the expectations of Saudi shoppers.
Here’s the essential checklist:
✔ Ultra-Fast Mobile UX (Under 2 Seconds)
90% of transactions happen via mobile in KSA. Your website must be:
Lightning fast
Fully Arabic-friendly
Thumb-optimized (buttons sized correctly)
Crystal-clear product pages
A slow mobile website? You lose the sale. Period.
✔ AI-Powered Product Recommendations
Saudi buyers react strongly to curated suggestions. Use AI to recommend:
Related items
Higher-tier premium versions
Ramadan/Eid seasonal bundles
Region-based recommendations (e.g., Riyadh trends vs. Jeddah trends)
These boosts AOV, upsells, and repeat purchases.
✔ Full Funnel Automation (WhatsApp is King in Saudi Arabia)
Automation sequences that convert:
Abandoned cart recovery via WhatsApp
Welcome sequence with personalized first purchase offers
Automated restock alerts
VIP segments for high spenders
Automated review generation
Saudi clients trust brands that speak fast and speak clearly.
✔ Localized Content & Cultural Relevance
Saudi online shoppers respond to:
Local dialect Arabic
Saudi-styled design aesthetics
Respectful cultural tone
Ramadan/Eid/Hajj/National Day campaigns
Gender-segmented content (very effective in KSA)
If your content feels “generic Middle East,” you’re losing conversions.
✔ Advanced Data Tracking (No More Blind Decisions)
You must implement:
Enhanced conversions tracking
Server-side tracking
GA4 event tracking
TikTok Pixel + Meta CAPI
Hotjar behavior analytics
AI-driven attribution tools
Better data = better decisions = lower ad spend = higher profits.
3. How a Senior Strategist Helps You Dominate the Saudi Market
Let me explain what I do as a strategist — and what my team at Web First Rank delivers.
When we enter your business, we don’t “run ads.” We engineer a full digital ecosystem.
Step 1 — Full Diagnostic & Market Positioning
We analyze:
Your brand perception
Product-market fit
Website UX, speed & CRO
Marketing funnels
Ad account structure
Competitor benchmarks
Pricing psychology
Saudi market ≠ global market. We build strategies specifically for KSA buyers.
Step 2 — Reinventing Your E-Commerce Digital Processes
This is where most Saudi stores fail: Your internal digital process isn’t optimized.
We improve:
E-commerce architecture
Checkout flow
CRM + automation
Inventory sync
AI recommendation systems
Customer segmentation
Loyalty engineering
This is business transformation, not just “marketing.”
Step 3 — Building AI-Powered Marketing Campaigns
Our campaigns use:
✔ Predictive Lookalikes
Built from real purchase behavior.
✔ AI Dynamic Creatives
Ads that self-optimise for each Saudi region.
✔ Smart Budget Allocation
AI moves budget automatically to the best-performing channels.
✔ Multichannel dominance
Meta + Google + Snapchat + TikTok + YouTube Ads.
✔ Real-time CRO optimization
We tune the funnel daily based on data — not guesswork.
This is how we increase ROAS and beat rising ad costs.
Step 4 — CRO (Conversion Rate Optimization): The Real Revenue Booster
Most Saudi brands lose money not because of ads… …but because their website doesn’t convert the traffic.
CRO fixes this.
We optimize:
Product descriptions (frames, triggers, benefits)
Image hierarchy
CTA visibility
Trust indicators
Upsell logic
Checkout simplicity
Micro-interactions
Psychology-driven layouts
We also run continuous A/B tests powered by AI.
CRO = more sales from the same traffic.
4. Reinventing Online Stores Through Digitalisation
Saudi shops must transition toward modern retail. We help you:
Build omnichannel commerce
Sync physical + online experiences
Use AI for demand forecasting
Implement loyalty ecosystems
Connect ERP, CRM, and automation
Create personalized shopping journeys
Your store becomes a smart, automated, scalable business — not a basic website.
5. My Dual Expertise: TIC Manager + Digital Strategist
This is where I provide unique value.
Most professionals are either:
technical OR
marketing-focused
I am both.
As a TIC Manager
I redesign systems, workflows, automation, architecture, integrations.
As a Digital Strategy Expert
I build brand authority, high-converting funnels, and communication that resonates deeply with Saudi consumers.
This dual skillset allows me to:
✔ understand your tech ✔ transform your processes ✔ elevate your branding ✔ maximize your conversions ✔ scale your sales across Saudi Arabia
Very few strategists can combine both worlds effectively.
🔥 Final Call to Action for Saudi E-Commerce Brands
Ready to dominate the Saudi e-commerce market? My team and I at Web First Rank will turn your online store into a conversion powerhouse — using the most advanced AI marketing methods, CRO frameworks, automation systems, and Saudi-specific market insights.
Riyadh, Jeddah, Dammam — your customers are already online. Now it’s time to capture them.
👉 Let’s build the future of your online sales. Contact us today.
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Transforming a Website into a Conversion Machine: The Proven Methodology of a Senior Digital Strategist
In a digital world where attention spans shrink, acquisition costs rise, and users demand flawless experiences, a website must do far more than “look good.” It must convert predictably, consistently, and profitably.
This is where strategy becomes the differentiator.
High-performing websites are not the result of luck or aesthetic intuition — they are the result of structured analysis, behavioral intelligence, and a rigorous CRO (Conversion Rate Optimization) process.
As a senior strategist, my responsibility is to bring clarity, direction, and data-driven decision-making to transform an underperforming site into a high-converting digital asset.
CRO
1. Conversion Is an Engine — Not an Accident
Businesses often believe conversions depend on traffic volume or visual design. In reality:
👉 Traffic without conversion is a cost. 👉 Design without strategy is decoration. 👉 Growth without measurement is impossible.
A converting website is built through an engineered system that aligns:
User psychology
Behavioral analytics
UX/UI best practices
AI-assisted insights
Clear value communication
Frictionless navigation
When these components operate together, a website becomes a predictable revenue engine.
2. The Strategic CRO Framework: A Method Only Experts Can Deploy
Conversion Rate Optimization is a multidisciplinary process combining data science, UX design, behavioral psychology, and experimentation. Here’s the exact methodology elite strategists use:
✔ Technical & performance diagnostics
A slow, unstable, or poorly structured site destroys conversions — regardless of content quality.
✔ Behavioral analysis using heatmaps, recordings & scroll tracking
Tools like Hotjar and Clarity reveal truths users never say: What they ignore, where they struggle, where they hesitate, what frustrates them.
✔ UX/UI evaluation under a mobile-first lens
95% of conversion leaks happen on mobile. Understanding ergonomic barriers is essential.
We identify the exact steps where revenue is lost.
✔ Hypothesis → Experiment → Validation model
Every optimization is a measurable, testable action — never a guess.
This systematic approach removes uncertainty and accelerates growth.
3. Step 1 — Performing a Complete Customer Journey Audit
A comprehensive audit allows us to rebuild the journey from the user’s perspective. We uncover:
Cognitive load issues
Missing reassurance elements
CTA invisibility or ambiguity
Broken micro-interactions
Areas causing friction (scroll depth, rage clicks, dead zones)
Pricing or value perception gaps
Poor alignment between intent and content
With tools like Hotjar, GA4, PageSpeed Insights, Meta Pixel behavior events, and AI-driven analytics, we capture a precise, unfiltered vision of how users behave — not how we think they behave.
This is where the majority of websites fail: they optimize blindly, without understanding the real barriers.
4. Step 2 — Prioritizing High-Impact Wins That Move Revenue Fast
A strategist identifies the optimizations that generate the highest uplift with the lowest effort, such as:
✔ Repositioning key CTAs in high-visibility areas
Small movements in layout = big increases in click-through.
✔ Clarifying value and reducing cognitive load
A confused visitor never converts.
✔ Enhancing trust through proof, guarantees, and credibility signals
Luxury or premium audiences expect reassurance.
✔ Simplifying forms and checkout steps
Every unnecessary field is a lost conversion.
✔ Strengthening product pages with persuasive architecture
Benefits → Features → Proof → CTA → Urgency → Support
These changes often produce immediate gains of +15% to +40% in conversion rates.
5. Step 3 — Using AI to Predict, Diagnose, and Optimize Conversions
Artificial Intelligence now amplifies CRO by providing insights beyond human capability:
AI reveals patterns that analysts can’t detect manually
Micro-frictions invisible to the eye
Behavioral clusters based on navigation patterns
Predictive scoring of high-intent users
Zones with conversion potential unused
UI components causing abandonment
AI-powered test automation
Instead of testing 2 versions (A/B), AI tests hundreds of micro-variations and selects the top performer.
AI-driven personalization
Different users receive different layouts, recommendations, or content based on their intent signals.
This creates conversion experiences that adapt in real time.
6. Step 4 — Deploying a Continuous Optimization Cycle (The Real Secret Behind Growth)
Top-performing websites evolve weekly — not yearly. Using a cycle of:
Measure
Analyze
Hypothesize
Test
Implement
Monitor
We ensure the website becomes more intelligent and more profitable over time.
This is how brands scale sustainably.
7. Case Study — Kingsman-Accessories.com.uk (Luxury Men’s Accessories)
A fictional case inspired by real CRO scenarios.
❖ The challenge
Despite premium branding, the website suffered from:
0.9% mobile conversion rate
Very low engagement on high-ticket items
86% cart abandonment on leather wallets
Users scrolling only 32% of product pages
Traffic was not the issue — conversion was.
❖ What the audit uncovered
Hotjar data revealed:
The “Add to Cart” button was below the first scroll on mobile
Overloaded hero images slowed loading by 4.5 seconds
Key USPs (“Genuine Italian Leather”, “Lifetime Warranty”) were too far down
Product descriptions were descriptive but not persuasive
❖ Actions taken
Compressed images to WebP → load time dropped to 1.8s
Moved best-sellers and trust elements above the fold
Introduced dynamic AI product recommendations
Rewrote product descriptions using a persuasive architecture
Applied sticky CTA on mobile
Simplified checkout from 5 steps → 3 steps
❖ Results within 60 days
+155% increase in add-to-cart rate
Mobile CR rose from 0.9% → 2.3%
+41% engagement on premium product pages
12% reduction in cart abandonment
+29% increase in average order value
The website didn’t just improve — it became a high-performance sales engine.
8. Why Working with a Strategist Changes Everything
Tools alone do not create results. A strategist delivers interpretation, prioritization, and vision.
What a senior strategist brings:
✔ Ability to read behavior and translate it into revenue opportunities ✔ Mastery of UX, psychology, CRO, analytics, and AI ✔ A clear roadmap prioritizing high-impact actions ✔ A conversion culture focused on measurable improvement ✔ Strategic alignment between business goals and user intent
A converting website is never a coincidence.
It is the outcome of expertise, controlled experimentation, and strategic precision.
